Blog / News

Going Vertical: Cultivating your Resources to Grow your Aquatic Programming

Growing your aquatic programming can be an exciting and rewarding challenge. To achieve success, it's important to cultivate your resources and develop a comprehensive strategy that considers your uni... ...more

Aquatic Exercise

March 01, 2023•4 min read

Going Vertical: Surveying your Surroundings: Appealing to Reachable Populations

By stepping outside of our facility walls and surveying our surroundings we can look to our community to provide us ideas for programming, collaborations, and growth. ...more

Aquatic Exercise ,Marketing

February 01, 2023•6 min read

Resource #2: Informational handout for medical professionals including physicians, physical therapists, occupational therapists, exercise physiologists and chiropractors.

Informational handout for medical professionals including physicians, physical therapists, occupational therapists, exercise physiologists and chiropractors. ...more

Aquatic Exercise ,Marketing &medical marketing tool

January 02, 2023•3 min read

Resource #3: Information to include in email blasts, on social media or newsletters.

This resource provides information to include in email blasts, on social media or newsletters. ...more

Aquatic Exercise ,Marketing &email posts

January 02, 2023•3 min read

Going Vertical: Benefits of Aquatic Exercise Marketing Tool

This issue of Going Vertical will provide digital and printable marketing tools to help you grow your aquatic business. ...more

Aquatic Exercise ,Marketing &email posts

January 02, 2023•2 min read

Going Vertical: Selecting and Marketing Aquatic Exercise Programming

Vertical aquatic programming comes in all shapes and sizes, depths, and purposes. Shallow or deep, small or large group, cool or warm water, high intensity or mobility focused, there are so many opti... ...more

Aquatic Exercise ,Marketing

December 01, 2022•6 min read

Going Vertical: Something New: Attracting new Members in the New Year

Programming focused on getting more patrons and clients through the doors to make a splash in your facilities is the ultimate goal. With this in mind, aligning your facilities goals with the general ... ...more

Aquatic Exercise ,Marketing &Exercise Instructor

November 01, 2022•7 min read

Going Vertical: Selecting and Marketing Aquatic Exercise Programming

There are a multitude of ways to market an aquatics facility to draw more members into the facility while keeping existing members happy and engaged. One of those methods is through selecting and mar... ...more

Aquatic Exercise ,Marketing &Exercise Instructor

October 01, 2022•6 min read

Going Vertical: Hiring a Great Aquatic Exercise Instructor

Group exercise, including vertical aquatic exercise, is one of the most popular leisure-time activities among adults. The right classes paired with a great aquatic exercise instructor can build your ... ...more

Aquatic Exercise ,Exercise Instructor

September 01, 2022•7 min read

Going Vertical: Diversify and Grow your Membership with Aquatic Exercise

While most people immediately associate swimming with pools, there is untapped potential when you think about going vertical. Vertical aquatic exercise is a low impact form of exercise that can attra... ...more

Aquatic Exercise ,Marketing

August 01, 2022•4 min read

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